Logo for a photographer specialised in food photography.

Charity Foundation

100água is a company that has a special technique to develop products to clean vehicles using carnaúba wax, which uses no water. Besides protecting the environment, it also protects your car more than a regular wash.”

This logo is for a completely fictitious architecture studio called Lucid Form Architecture.

The icon is based on an optical illusion of a cube within a cube. Primarily, the form depicts a big cube, made of wood walls and metal-plated top surfaces, with a notch cut out of the center, resulting in a 3-D "L" shape. However, the longer one looks at this, perception begins to shift, resulting in a couple of different interpretations: 1) a small cube with a wooden wall and metal-plated bottom, in the corner of a room, hovering near the top of a tiled ceiling; 2) a room, tilted 90° clockwise, with hardwood floors, tiled walls, and a cube with a wood countertop and metal-plated side on the floor in the corner. This perception shift is important to the name, because it presents an ironic twist. To make "lucid" means to make clear, and while the icon seems to initially baffle and confuse, it ultimately encourages the viewer to challenge his or her preconceived notions of "perception." So too is the Lucid Form methodology for creating seeming impossible structures.

logo for a fashion label .

Dumma Branding is the design house of Duminda Perera. Duminda is currently involved in an ongoing logo project for design every day one Original, Clever, Wordmark/Verbicons or Negative logo.