Frozen yogurt shop in Macau. At first, we had tried to go with something more gentle, smooth and subtle (to match yogurt`s creamy texture), but it turned out that the client prefers a heavier, less refined approach.
This is a design based on client`s own sketch.
The lettering constructed irregularly, as if it had been drawn by hand, expresses the organic aesthetics of Cultivah. The branch, which extends throughout the lettering, as if it had germinated, contemplates the main product of the company, the one of vegetal origin. Finally, the noises present throughout the brand, its imperfections, illustrate the in natura language of business, free from external agents and conceived in its purest form.