Omnibus Film Festival. The logotype is straight forward. The rotating letterform embodies the persistent idea of collaboration. Each letterform is symbolized as a representation of a filmmaker. Filmmakers constantly keep changing every time an omnibus film is created.
This logo is for a completely fictitious fish market.
The idea came to me when I discovered that it was possible to achieve a fish shape in the negative space within the bowl of the number 5. Dubbing my hypothetical company Pier 5 Fish Market, I created this very maximalist and illustrative mark in the hopes of really capturing the spirit of the nautical and maritime aesthetic. Type is custom for "Pier" and also the number 5, which is hand-rendered to look like it was painted on a wooden sign with a very wide, worn-out, thick-bristled brush. While it was important for the fish to show in negative space, it needed to look like a seemingly happenstance result of logical, real-world brush strokes. In the full lockup, the addition of the life preserver takes less emphasis off this gimmick, allowing one to slowly discover the fish.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
Proposal for Combatgrid an online community where aspiring MMA fighters/promoters/gym trainers/ring girls/etc can gain exposure and encourages social networking, blogging, etc, and has tools in place to make it easier for those in the MMA business to advertise themselves.
The client wanted a logo that communicate the love that their puppies are given and they also wanted to talk about their home where they used to have their shop.
Logo for luxury home perfumes e-shop. Translation of the name is World of home perfumes (Svět bytových vůní in Czech langage).