Sidd & Laine’s mission is to help the world shine a little brighter with jewellery and accessories that look great and make people feel fantastic. The collection consists of jewellery that is lovingly hand-made by artisans in northern India. Designed using natural, semi-precious stones, the range compliments styles as varied as boho-chic, the oh-so glam socialite or even the jeans and T-shirt kind of gal. We were thrilled when we were commissioned to design Sidd & Laine’s brand identity. Aiming to attract a fashionable female audience, the new logo incorporates a geometric shape based on authentic Indian patterns. Serif typography, a vibrant colour palette and luxurious print finishing, like gold foil, were used to combine an elegant and exclusive personality.
Sunbreak Homes, LLC is real estate company. They buy homes that need work, fix them up to make them beautiful, then list them for sale. The name of Sunbreak Homes was chosen for a special reason. They are based in Seattle, WA, where it rains all the time. So, when the sun does decide to come out from behind the clouds, everybody gets excited. It's called a "sunbreak". The imagery I had in mind for the logo is to somehow incorporate the sun's rays breaking through the clouds, keeping it simple and memorable.