Jan Zabransky

PROJECT Panax Pharma is Czech based distributor of medicines and pharmaceuticals. I was asked to create simple and distinctive visual identity including logo manual and stationery. CONCEPT The logo contains stylized illustration of medicine mortar - traditional tool used for pharmaceuticals production and processing. The mark is reflecting susceptible and responsive approach of company through subtle rounded stylization and refined execution of it's design. Negative space used in illustration of the mortar also inspires emotions of preservation and processing content from out. Finally Optima typeface with turquoise and silver color palette completes company corporate identity design basics.

Logo and corporate identity for company trading with foreign currency. I was working on this project last two month. I made for client whole identity set from logo design, stationery design, web design with programming part, copy-writing including slogan and finally design manual. Logo on this photo is mounted in headquarters office on a wall. It was carved out of brushed aluminum plate to gain metallic look which is symbolic interpretation of currency, money and prosperity. Metallic effect literally connects whole identity. All stationery is printed by PANTONE 811 C metallic silver color. For selected materials such as business cards, compliment cards, envelopes and documents folder was used special silver metallic paper.