GUS-Trans has a narrow specialization, they provide their transport services to one direction, namely from Europe to Russia or other CIS countries. Their goal was to have a logo that without an explanation tells what they do, how they do it and distinguishes us from others.
You can now view this logo animated by the brilliant Dan Johnson of 'spin my logo' www.vimeo.com/47336194
Every zebra is unique and so is this coffee. In the negative space between the legs you see a hidden cup of coffee with the stripes being the steam.