Logo for the brand of premium coffee and tea

NII - The logo design project for a freelancer group who develop and implement the application on iOS. NII not only means "Nothing Is Impossible" but also is their criterion.

Loving Community founder Jim Mustain contacted me to design logo for loving community. The concept of this community was, "Being good neighbors. Love your neighbors as yourself and connecting people into relationships. Serving the needs of our community". Loving Community will expand to different cities of USA. The designed logo is made up of two elements. "Buildings" and "heart symbol" to show “city” and “love” respectively. Logo is simple, memorable and shows the meaning of Loving Community in a simple creative way.

Logo for on line movie site.

Mail Pals, an in-school program to keep kids writing, setup pen pals & post letters.

This logo is for a completely fictitious fish market.

The idea came to me when I discovered that it was possible to achieve a fish shape in the negative space within the bowl of the number 5. Dubbing my hypothetical company Pier 5 Fish Market, I created this very maximalist and illustrative mark in the hopes of really capturing the spirit of the nautical and maritime aesthetic. Type is custom for "Pier" and also the number 5, which is hand-rendered to look like it was painted on a wooden sign with a very wide, worn-out, thick-bristled brush. While it was important for the fish to show in negative space, it needed to look like a seemingly happenstance result of logical, real-world brush strokes. In the full lockup, the addition of the life preserver takes less emphasis off this gimmick, allowing one to slowly discover the fish.

Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.