Inspired by the ancient Japanese art of folding paper, the negative space from an origami-styled “D” creates Diploma’s icon. Using a deep charcoal colour treatment on a bold stylized version of the Museo Sans typeface, the identity combines vivid aqua and chartreuse colours, designed to strengthen the company’s fortified position as “the definitive partner for medical device sales in specialized healthcare markets.”
Designer: urbanjungle
Submitted: 01/29/2013 • Featured: 01/29/2013
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Full presentation with many sketches here: https://www.behance.net/gallery/53302099/EZH-style
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