Geek Eyewear ®, who sell chic eyewear celebrates diversity, individuality, and creative enthusiasm of Geek culture.
A flippable, reversible logo that always reads the word ‘GEEK’ no matter which way you look at it. The shape also looks like a geek wearing glasses. The angular shapes relate with the technology industry, whilst also looking like an alien language.
Unfortunately this logo design was not used by the company.

Symbol paradigm change! Logo combining the two most powerful ancient symbols there is. Yin & Yang and Flower of Life. In this case it needed to be the basic form of Flower of Life, the Seed of Life, to have the form nicely integrated as one. This logo is for a Feng Shui consultant that asked specifically for the energy of both symbols. The logo is copyrighted. The feminine fuschia color combines the universal loving energy of pink with calming blue, making the logo strong, passionate and confident. Some orange was added to give it an extra energy boost, to add depth and more symbolism.

This logo is for a completely fictitious fish market.

The idea came to me when I discovered that it was possible to achieve a fish shape in the negative space within the bowl of the number 5. Dubbing my hypothetical company Pier 5 Fish Market, I created this illustrative mark in the hopes of really capturing the spirit of the nautical and maritime aesthetic. Type is custom for "Pier" and also the number 5, which is hand-rendered to look like it was painted on a wooden sign with a very wide, worn-out, thick-bristled brush. While it was important for the fish to show in negative space, it needed to look like a seemingly happenstance result of logical, real-world brush strokes. This is the minimal, alternate version of this logo.

Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.