A symbol for an idea of mindfulness (being here and now/present moment awareness). So firstly, this symbol is presented like a physical representation of present moment - http://en.wikipedia.org/wiki/File:World_line.svg Vertical forms represent time - past and future. Horizontal forms represent space - 360 degrees. And the one is always in the center - being here and now. Secondly, you can see a symbol of a water drop. This is the most often used metaphor to represent the idea of mindfulness - image.google.com search for "mindfulness". Only this water drop symbol is presented in a kind of mirrored way. But don’t think about it, because as mentioned above, this is time - past and future, both are illusions, stay centered in the present. “Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot it becomes the teapot. Now, water can flow or it can crash. Be water my friend.” --Bruce Lee More info here - http://www.radicalcourse.com/here-and-now-symbol-present-moment-awareness/
Is an establishment dedicated to the sell and preparation of speciality food and coffee. They know the place where the coffee grew and the different procedures are realized to obtain a variety of flavors, smells and acidity. In the part of the tea we work with one of the best houses of tea in the country named Carabanserai, located in Roma D.F., they provide french tea and realize their own mixtures of excellent quality. By our part we realize the redesign of their identity where we look to keep and stylize the main elements of their old logo, as the top hatted, the gentleman’s mustache and the cup of coffee, the result is a clean logo, sophisticated and with an european tendency, to give the classic touch on the composition of the new identity and unique consume experience. On the packaging we use ziploc type bags of rice paper to keep the freshness of the tea and also the coffee, and we tag with two stickers, one with the illustration of coffee beans and another one with the picture of a cup of tea.