Designer: ManuFor a Marketing/PR Company. The concept behind the mark is based on the age-old alchemic practice of attempting to artificially mass produce gold by way of fusion/synthesis with other elements. Since gold has only one stable isotope (the element Au) a massive chemical reaction would need to occur to generate this isotope. There is only x3 active protons difference between Lead & Gold. They're 'chemically' different...reaction to solvents, melting temp, etc...but, if you were to extract those x3 protons from lead theoretically, you would have gold. Things like American Idol employ this 'extraction' tactic...slowly removing the unnecessary protons (contestants) till they have their 'golden result' - a season winner.
Luxline is brand of high quality, luxury appliances. They are introducing a new product, a Gold edition of our Luxline Portable hot water system. The product is a portable showering and hot water system for caravan, camping, animal washing, and boating use. As suggested by the Luxline brand, they want to create a sense of luxury and high quality. While the product is for use outdoors and camping, it is for people who want to do these things in comfort.
As an architectural enthusiast, my architectural manifesto explores the synthesis of life in materialized form. It is the agglomeration of ideas being in a phenomenological context. Inventive approach drives me intuitively into uncovering unexpected branches as illustrated in the representation. Golden ratio is employed to invigilate the actualization of the notion.