Designer: heidesignerUrban Jungle was hired to develop Liv’s brand strategy, including its tagline and brand story. After clarifying its vision and defining its mission, values, personality, promise, experience, Urban Jungle then crafted the new corporate identity for the firm. The new look is simple, bold, and contemporary. It captures the essence of the firm’s fun and friendly personality while communicating its promise to help Edmontonians love where they live.
The Russell Patterson logo creates the "RP" logo using negative space. Its color palette is also reverse of what's expected—instead of dark symbols on a white backdrop, it uses white on a dark backdrop.