Vanguard Worship Logo
To simplify the logo and still convey that “God is greater than our problems,” you can approach it as follows:
Icon Simplification:
V + W: Retain the “V” and “W” as the core elements of the logo.
Mountains: Simplify the mountains into a single, minimalistic peak or a smooth curve that suggests overcoming challenges.
Cross or Arrow: Integrate a small cross or upward arrow above or within the “V” to subtly symbolize God’s presence.
Text:
Use a clean, simple sans-serif font for the text “Vanguard Worship.”
Position the text directly below the icon, centered and aligned, to keep the design clean and organized.
Colors:
Stick to one color, such as a dark gray or muted green, to maintain a calm and focused aesthetic.
Layout:
The logo should be a straightforward combination of the icon (V + W with a peak or cross) and the text underneath, without any additional elements or embellishments.
This design would communicate the message effectively while staying minimal and easy to recognize.
AQP Logo
the AQP logo, I focused on a minimalist design. The logo features a simple coffee bean, representing freshness, with subtle smoke lines to evoke the warmth and aroma of a coffee house. The design is clean, capturing the essence of a cozy coffee experience in a straightforward way.
Plant Of Renown Church
Proud to unveil our logo, crafted with purpose. The Tree, Dove, Tulip, and Fire within it symbolize the essence of Jesus in our lives – Great Vine, Peace, Love, and Passion. It’s more than just a design; it’s a reflection of the values that guide us.
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Elevation
As one of the fastest growing energy companies in the United States, Elevation contacted us to rethink their Brand Strategy and Brand Design.
Having discovered and crystallized Elevation’s brand story, we were ready to go on to the next phase of the project: designing the new brand identity.
In the officially selected design, we highlighted the ‘revolutionary’ quality of the Elevation brand by creating a stylized flag symbol that also resembles the symmetrical layout of the solar panels. The upward movement suggested by the name ‘Elevation’ was incorporated, creating a seamless connection between the emblem and the brand name for enhanced perception.
Javista
Javista is a beloved coffee shop at the heart of Hollywood. With more than a decade of experience, the owners decided to transform their humble shop into a larger, more professional brand with two new locations and a whole new vision.
Javista’s existing design language were lacking some important aspects. They had multiple attempts toward better branding but there were problems in execution. As none of the designs completely reflected the brand personality, they kept using some of the old materials which created an inconsistent brand look and confusion in customers’ minds. The sign showed one logo, while the cup displayed a different one and the website included both in different ways. Multiple fonts were used with inconsistent sizes and spacings, and colors differed throughout all mediums.
Our goal was to come up with a fresh and modern yet timeless identity, that elevates the Javista brand, and prepares it for the new business plans and the future. While doing that, we would also pay homage to a couple of its earlier visual elements, which were the big ‘J’ and the crown as a mark of their promise on quality excellence. After a meticulous exploration which ended up as a 185-page design presentation loaded with creative ideas and mock-ups, the final identity was shaped and approved by the team.
Knox
We started our process with a series of interview sessions to determine how we should have positioned the KNOX brand. The client’s answers to our tailored brand questionnaire helped us come up with the right creative strategy. We compiled a list of keywords that represent KNOX’s mission and vision, and narrowed it down to create a distinctive and consistent brand personality.
Our final keywords were sophisticated, scientific, elegant, modern, clean and simple. The goal was to make the brand look sophisticated and elegant, while also highlighting its scientific excellence. With that in mind, we started the design process by creating a wordmark for KNOX that has a beautiful balance of serif and sans serif. It looks and feels luxurious, but also serious and professional enough.
Leafage Plants
The Leafage brand represents the elegance and sophistication of exotic plant culture, while refraining from creating a distant relationship with customers and plant enthusiasts. Its unique archetype enjoys the duality of ‘Sage’ and ‘Companion’. It guides you with knowledge, and walks with you as a sidekick, creating a genuine community by offering approachable wisdom.
Glad
Glad is a unique food stand that sells Focaccia di Recco, a street food that is originated from a small village in North Italy. It’s made by stretching the dough and making it very thin, then cooking it in a special oven.
The handwritten, lowercase logo creates the humble nature of a food stand and the owners of Glad, and the emblem conveys the dough.
Museum of Humanity Los Angeles (MOHLA)
MOHLA’s main goal is to ‘build a vision for a future filled with hope and promise’. But, what could create hope and promise?
In today’s world, in which many communities are forced to deal with dictators, issues like global warming threatens the next generations, and the greatest visionaries of our time are planning on building colonies on different planets, what can give us hope about the future of our world?
Our answer to that is ‘unity’.
No matter who we are, what we look like, or what we believe, when we come together, ‘hope’ arises. And when there is hope, we become one. The MOHLA emblem depicts that unity.
The new MOHLA logo also has additional, supporting meanings. In many cultures, ‘butterfly’ represents ‘hope’. Native Americans believe that the wish whispered to a butterfly will be granted when the butterfly flies up to the heavens.
Faura
‘Conversations’ are at the core of the Faura brand. The Faura community is all about talking, listening and communicating. Therefore, we highlighted that aspect in the visual identity by using a minimalistic representation of speech bubbles in the logotype.
Jurny
The Jurny experience begins at your home, and ends when you check out at your destination. Jurny covers everything in between, and gives you peace of mind. The Jurny logo conveys that ‘all-inclusive’ experience. Rounded custom typeface highlights the easiness to use and the approachable nature of the brand.
Stage on 8th
Stage is an apartment building project in Los Angeles. It’s on 8th street and we wanted to make 8 a characteristic property of their brand identity, so we designed a unique first letter that reads both ‘S’ and ‘8’. That unique character became one of the main aspects of their campaigns.
Medutopia
In the creative brief that we composed together with the client, two main concepts came up, which were ‘Utopia’ and ‘Fun’. The client wanted to underline the ‘Utopia’ concept and requested the visual identity to make the audience feel the fun aspect, as it is an integral part of the courses they host.
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