We started our process with a series of interview sessions to determine how we should have positioned the KNOX brand. The client's answers to our tailored brand questionnaire helped us come up with the right creative strategy. We compiled a list of keywords that represent KNOX's mission and vision, and narrowed it down to create a distinctive and consistent brand personality.
Our final keywords were sophisticated, scientific, elegant, modern, clean and simple. The goal was to make the brand look sophisticated and elegant, while also highlighting its scientific excellence. With that in mind, we started the design process by creating a wordmark for KNOX that has a beautiful balance of serif and sans serif. It looks and feels luxurious, but also serious and professional enough.
Submitted: 08/19/2024
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