This concept is based around a simple typographical focus on the RSSA acronym. The Society’s diverse scientific interests helped to form this visual approach, ie deliberately avoiding reference to any particular field with a recognisable visual. The intention was to provide a current day sensibility regarding identity design and construction, in combination with more traditional styling for a long established scientific body. To aid this desire, a modern serif was chosen as the primary font and a secondary sans serif for the tagline versions. These fonts were chosen as a combination for their ability to convey this future/past feel. The icon structure has the added effect of allowing the reading of ‘RS’ & ‘SA’ in either direction, and utilises the Society’s formation date within the design, as it adds historical weight and relevance, plus is also a small visual indicator regarding who and what the RSSA represents.

Designer: Denis Aristov Client: National Association of Voluntary Organizations Iindustry: Voluntary, Non-profit Keywords: association, voluntary, people, rounded, ornament, circle, hearts

Logo for a design/creative studio or anything related to design business would be perfect.

Thirsty people die, everybody needs water. Ever thirst can fix the workds problems.

Logo designed for a night club/entertainment venue.