Serenity Blue is a massage therapy company. They wanted a very feminine, artsy logo that was abstract. Also is was key that the entire logo could work well as one color.
Emblem for Grisalon Agroindustria (Sugar cane co.) and their Sub-brand called Mesa Baja: Development of agro-industrial and marketing agro-organic products. GA is leading agribusiness company in the department of Quindio (Colombia). The main goal was to create a emblem that reflects the richness of the land of their region and to reflect the importance of the farmer as well. Their hard work is the platform to renew forces, create convictions and grow the passion and commitment to their identity and tradition.
Oxus Aviation is a company that specialises in the brokering of deals between airlines and sourcing of planes and engines for their clients. They wanted a logo that would represent them, without falling into the bracket of ‘obvious airline company’. I opted to go down the route of utilising the wings of an aircraft in an abstract way. By having one arrow facing ‘North’ and one facing ‘South’ the connection to the brokering service provided by Oxus is apparent in the ‘trading’ nature of the symbol. It also offers a nice reference to the global nature of the business and that any direction is possible. It was made clear by Oxus that they wanted to use a dark blue as the main colour for the logo, I complemented this with a mid grey of clouds to give a real feel for the sky.
The letter "B" used as a monogram / lettermark logo design. Created in Adobe Illustrator CC 2015 and in use for client.
