Foundation is a small team headed by logo design and brand identity specialist Mark Sims. We aim to help businesses and organisations of all sizes grow their brand.
Logo design for an approved building inspector PRO Building Control.
We created a symbol based on an abstract building. A prominent square showing a fire escape route, in the form of a tick, was laid on top of an outlined square representing the solid foundations PRO work from.
Due to the nature of the services offered by Benchmark they’re seen as the ‘nuts and bolts’ of the fitness industry, keeping everything together and working well. This influenced the concept behind the symbol in the logo design, with three nuts representing the three brands of treadmills they offer support and spare parts for.
Oxus Aviation is a company that specialises in the brokering of deals between airlines and sourcing of planes and engines for their clients. They wanted a logo that would represent them, without falling into the bracket of ‘obvious airline company’. I opted to go down the route of utilising the wings of an aircraft in an abstract way. By having one arrow facing ‘North’ and one facing ‘South’ the connection to the brokering service provided by Oxus is apparent in the ‘trading’ nature of the symbol. It also offers a nice reference to the global nature of the business and that any direction is possible. It was made clear by Oxus that they wanted to use a dark blue as the main colour for the logo, I complemented this with a mid grey of clouds to give a real feel for the sky.
I was approached by new organisation 'Monitor Healthcare' to design their logo and brand identity.
Monitor Healthcare aim to provide people all around Africa with free medical advice via online and telephone methods. As this service is to be for the full continent I wanted to create a logo that would represent this unity.
The different colours of each section of the cross are representative of the North, East, South and West regions of Africa. The individual colours were picked based on the flags of the countries within each region.
The white cross in the middle of the logo is to symbalise the unity of the continent which Monitor Healthcare aim to provide.