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The city of Torcy, France recently built a great complex dedicated to the promotion of Culture & Arts, highlighting local and national artists. I was contacted to work on its complete Brand Identity, including Naming, Logotype, visual identity, Print communication, exterior & interior signage, website design and clothing.

The main goal was to create a total new and innovative identity. Naming took a great part in that sense. I focused on trying to create a simple yet effective name for that building. C2 was chosen from a couple of hundred names for its international recognition, pronunciation and readibility. It stands simply for Cultural Center or the two initials 2xC -> C2.

As far as the logo is concerned, it followed in a logical way the naming process. A will to create a modern and contemporary logotype, yet efficient, minimal, powerful and durable. It was created so it could nicely fit and be readable at a great or tiny size on any document. The logotype guidelines show a slight dipping of the « C » and the « . » to create the optical illusion that all characters are aligned on the same baseline.

Design Bomb (Graphic Design Studio)
http://dribbble.com/shots/1485572-Design-Bomb

Steven Michael Signature

Make logo
Make.lt is in a hurry to enjoy the wonderful changes that have already taken place. Our customers - current and new, we meet the new logo. Each logo is very important for every business. It is one of the most important attributes that present the business and distinguish it from many others. Our logo is graphically accurate, strictly gentle, classically modern.
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