Designer: masja98Before the launch of its new, semi-custom home line, sustainable home builder, Kensington Master Builders approached Urban Jungle to create its brand identity and design system. Urban Jungle created an elegant, contemporary marque and complete identity program, including logo, stationary, specification packages, promotional items, and signage, as well as a website integrating the concept for their new home line.
The basic shape of the logo is based on three elements which are, a letter M, a crown and a heart expressing majesty and deep love of chocolate, gold and black are the perfect combo referring to a luxurious palette, Finally the font is a sans serif humanistic with elegant curves, superfine and bold lines showing the contrast and beauty of a high quality, classic, sophisticated product.