Work Book

Tie + Book (Unused) Designer: Andrew Diete-koki
Submitted: 03/02/2018 • Featured: 03/26/2018
Stats: This logo design has 22133 views and is 3 times added to someone's favorites. It has 22 votes with an average of 3.91 out of 5.

Designer

Andrew Diete-koki

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Unused proposal for an education-based initiative to reconnect with participants of a 50 year-old national survey of high school student aptitude in math, reasoning, and language. The current initiative aims to share these participants' stories from the past 50 years, and the collected data could be used in a variety of academic, economic, sociological, and health-related ways.

This mark is steeped in uplifting, motivational symbolism. It's constructed such that it could represent two hands clasped, two birds in flight, or even one hand cradling or releasing a bird. The hand-drawn line quality, typography, and offset color evoke a nostalgic '60s feel. Unused proposal.

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Brief from the customer, Søren Lindhardt, Onmondo: “Online marketing is all about connecting. Onmondo is a fullservice online marketing company, and we are working hard to help our customers to connect with their potential new customers. And thats exactly what til strokes and the circles in the logodesign symbolizes”.

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