Once upon a time, the area known as Via Padova in Milan, Italy, had a less than salubrious reputation. Our project was to help change that image by creating a new identity for the area that would bring the various groups of people – or local tribes as we called them – together. We needed to represent Via Padova as a space that welcomed every one of its citizens – a challenging proposition. The city needed a visual system, a graphic identity that could organise and simplify communication with the people. We used the letter V to symbolise a handshake – and hence the union and coming together – of two people, symbolising a community coming together.

"This project is about a brand of a psychologist that works with business education. For the idea of this brand, we studied psychology, the human behavior and the cyclic idea of improvement. During our study about the client’s work, we understood that psychology is the science that studies the mental processes and behaviors. With this in mind, we developed an idea that would show the change and difference of the human being after going through this process. The colors used by the brand are clear about the improvement and humanization of the person, because we used a simple and objective melody with a salmon color and navy blue. ”

Logo design for a subsistence farm, Ghana. "The project is for a farm in Ghana, run by and on behalf of an orphanage, now in the third generation. The farm will grow vegetables and possibly fruit for their own use and that of a larger orphanage in Africa. Within a year, there will be enough produce to start providing some of the surrounding countries (Togoland, Burkina Faso, Mali, etc) with vegetables and fruit. The soil is fertile, the climate good; and as soon as a well is dug, there will be adequate water, and crops will be grown, year round. The image that I'd like to convey is one of family, best of natural fresh vegetables and fruits, healthy; planted tended and harvested by hand by the boys, girls and me n (all orphans of different generations) who work on the farm."