logo for GYM, combined dumbbell and fists.

A gorilla head with a kettlebell in the negative space.

Internet portal - daily dose of motivation and inspiration for your healthy body and mind. Strength, diet, self esteem. When designing typography for the word "fitcult" I was inspired by the characteristics of the fitness (muscle, power, energy, dynamic). Custom lettering is a specific high contrast between horizontal and vertical strokes. The letter "f" and "i" are connected to the ligatures.

Logo design for a fitness/consulting, U.S.A. The company formed is a personal training/lifestyle coaching company targeting higher end clientele.

Developed for a food science orginisation, the goal is to maximise dietry intake for the purposes of weight loss, muscle growth and/or general well being. They also develop meal plans for people with food allergies. The concept; a focus on things like protein supplements, vitamins & other nutrients in their isolated forms - such as whey, the protein strain isolated from cow's milk that aides muscle development. The bottle is half full; therefore the fruit is still growing, when the chemical mixture is at its prime, the bottle will be full & the fruit complete.