"The project for Architect and Urban Planner Laura Alves was based on the abstract forms and drafts used on a daily basis of the architect. We used orange as a color base because it inspires creativity."

PRA in English means PRE or before. The logo reflects the company's commitment to details from the early stage of design process. The logo shapes and typo constructed from a specific grid system (that later used as a graphic element) and also suggest perspective. Positive and negative space.

i designed this logo for a pune, india based architect. the firm's name is thumbrules which means the fundamental rules of any subject. i tried to represent the same in this logo. the geometry of the logo represents the building blocks of any form of architecture.

This logo is for a completely fictitious architecture studio called Lucid Form Architecture.

The icon is based on an optical illusion of a cube within a cube. Primarily, the form depicts a big cube, made of wood walls and metal-plated top surfaces, with a notch cut out of the center, resulting in a 3-D "L" shape. However, the longer one looks at this, perception begins to shift, resulting in a couple of different interpretations: 1) a small cube with a wooden wall and metal-plated bottom, in the corner of a room, hovering near the top of a tiled ceiling; 2) a room, tilted 90° clockwise, with hardwood floors, tiled walls, and a cube with a wood countertop and metal-plated side on the floor in the corner. This perception shift is important to the name, because it presents an ironic twist. To make "lucid" means to make clear, and while the icon seems to initially baffle and confuse, it ultimately encourages the viewer to challenge his or her preconceived notions of "perception." So too is the Lucid Form methodology for creating seeming impossible structures.