As a logo exercise I wanted to work with shapes and playing with negative space. The idea was that 'hidden shelf' is one of those great book stores that you can never find unless you know of it. There are hidden treasures in cities and urban areas in way of shops. The identity becomes a book or even a lowered basement and the pages are a play on books pointing the viewer again to the symbol of a book store.
Designer: Natalya
Submitted: 01/31/2011
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A different approach in communication seminars.. Where people can learn a great deal from horses on how they are being percieved by other people.. and about themselves.