Knox
We started our process with a series of interview sessions to determine how we should have positioned the KNOX brand. The client’s answers to our tailored brand questionnaire helped us come up with the right creative strategy. We compiled a list of keywords that represent KNOX’s mission and vision, and narrowed it down to create a distinctive and consistent brand personality.
Our final keywords were sophisticated, scientific, elegant, modern, clean and simple. The goal was to make the brand look sophisticated and elegant, while also highlighting its scientific excellence. With that in mind, we started the design process by creating a wordmark for KNOX that has a beautiful balance of serif and sans serif. It looks and feels luxurious, but also serious and professional enough.
Glad
Glad is a unique food stand that sells Focaccia di Recco, a street food that is originated from a small village in North Italy. It’s made by stretching the dough and making it very thin, then cooking it in a special oven.
The handwritten, lowercase logo creates the humble nature of a food stand and the owners of Glad, and the emblem conveys the dough.
Faura
‘Conversations’ are at the core of the Faura brand. The Faura community is all about talking, listening and communicating. Therefore, we highlighted that aspect in the visual identity by using a minimalistic representation of speech bubbles in the logotype.
Stage on 8th
Stage is an apartment building project in Los Angeles. It’s on 8th street and we wanted to make 8 a characteristic property of their brand identity, so we designed a unique first letter that reads both ‘S’ and ‘8’. That unique character became one of the main aspects of their campaigns.
Sliter Development Company Ltd.
Logo Designed for a real estate developer, specializing in the construction and development of multifamily residential homes and commercial properties.
Udstyk
“How long does it take to draw a logo”?
– “two seconds, because in this case the logo consists of a “U” in the font Futura Extra Bold and a red box”.
On the other hand, the entire design process takes weeks for me. This is of course because a logo must contain an original and relevant idea that can be protected by the Patent and Trademark Office.
Other times, of course, the idea can come quickly, whereas the drawing work itself can be time-consuming.
Always a strength that you can take an (initial) mark out of the logo, as in this case.
