The logo communicate instant “medical” and “toothbrush”. If you add these to words its easy to think of a dentist - and thats what the logo is for. The tone of voice is clean, and the color is the code for “medical”. The toothbrush symbolize the Rod of Asclepius (Asclepius was the Greek god of medicine). He was holding a rod with a snake rapped around it. The snake symbolizes the snake bite, which was the worst kind of disease someone could have in the antiquity and very difficult to cure. However, Asclepius had the power to heal even the snake bite. This rod with the snake is known as the Rod of Asclepius and is even today the symbol of the physicians throughout the world.
The symbol in the logo is a compass composed of feather like shapes. The feather was chosen because the University’s mascot is an eagle. Reinhardt University is located in the southeast region of the United States, which explains the spatial relationship of the text and symbol.
With Millennials as its target market, Urban Jungle designed an identity for Fone Torrent, an app used to torrent content from the customer's smart phone to a remote hard drive. Midnight blue was partnered with bright orange to capture the essence of the company's youthful and edgy spirit, while remaining clean and professional.