Designer: BeeCoolThe concept of this logo is a bit traditional as the elements are aligned to the central axis to provide stability to the Visual Identity. We iconized the product in order to avoid any language barriers between the brand and any potential customer.
The Potion Lady is a Melbourne based Australian Bush Flower Essence practitioner. The brand needed to be quirky, mystical and magical. The client wanted to create a character that would become the 'face' of the company so it had to have personality as well as portray the emotive nature of the business.