"The concept of a gym nowadays isn’t just about weight loss or muscular mass gain. The Oxygen Gym went through a process of brand development where we aimed to enlighten the good vibes that the physical exercise can bring. So, we presented a brand with no color restrictions so that its application could embrace all of the sports.The color pallete established isn’t an issue as long as there is contrast where the brand is applied. However, because it is a gym that offers several different sports, we decided to use more vibrant colors ."
This client was looking for a vintage surfer feel included into his video production company logo.
company develops software for content providers that triggers pop up registration after hitting a certain amount of click throughs... thus the TRIGGER... used an EYE because the software is watching the user waiting on clicks and to trigger the popup... thus the wave and "letter i" play