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This concept is based around a simple typographical focus on the RSSA acronym. The Society’s diverse scientific interests helped to form this visual approach, ie deliberately avoiding reference to any particular field with a recognisable visual. The intention was to provide a current day sensibility regarding identity design and construction, in combination with more traditional styling for a long established scientific body. To aid this desire, a modern serif was chosen as the primary font and a secondary sans serif for the tagline versions. These fonts were chosen as a combination for their ability to convey this future/past feel. The icon structure has the added effect of allowing the reading of ‘RS’ & ‘SA’ in either direction, and utilises the Society’s formation date within the design, as it adds historical weight and relevance, plus is also a small visual indicator regarding who and what the RSSA represents.

Logo for my art & design studio.

I define ATOMICvibe as the "a-HA!" moment of clarity in the creative process. Like nuclear fusion, it's when tiny ideas coalesce, and then explode into beautiful design.

The logo visually depicts this creative reaction. Forming abstract A & V shapes, the converging hands cradle the tiny beginnings of a big idea, fusing them until they discharge a shockwave of creativity. The custom type, designed to perfectly integrate with the mark, is meant to symbolize electron paths. Heavily inspired by retro imagery from the Atomic Age: science, the Space Race, Sputnik, the iconic George Nelson Ball Clock.

Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.

Experimental / concept work

FORM Experimental / concept work