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logo concept for a new age consultant group

The main idea of the project was inspired by the contrasting colors of the flags of the two countries and the peculiar characteristics of their respective cultures. States, its elements create a unique and harmonious to symbolize the association between these two peoples.

Pascana Hotel is located in different parts of Perú. The name comes from a word of the native and official Peruvian language called Quechua, which literally means “A stopover in a trip”. For Pascana Hotel the concept was to represent the peruvian culture at its best. The colors used are a characteristic of peruvian textiles. In this case they give a warm feeling to the Hotel. And the forms used are part of another characteristic of Peruvian culture, that is the use of lines and forms. This one tries to represent a place to stay. Like a native house.