Designer: ClaudiuCFairPlay is a sports & cultural marketing agency. We chose to design a colorful identity, that could also change and evolve. The logo consists of a shield - evoking the prestige of major sports clubs, with a left side wearing stripes (meaning fair, straight, respectful) and a right side reprensenting the "play" side: curves, meaning creativity, fun, and competition.
Tres Magos is Spanish for the Three Wise Men / Kings / Magi The name, referencing the distinguished foreigners who visited Jesus after his birth, bearing gifts, was meant to represent a producer of smart furniture for children, designed according to the Montessori education method. The logomark portrays both the Magi – as three coloured silhouettes or wizard hats, as well as Kings – in the form of a crown, which symbolises also the highest quality of products. The pleasent colours, rounded corners and use of basic shapes, signals the childrens theme.
