Royal Society of South Australia
Royal Society of South Australia
- This concept is based around a simple typographical focus on the RSSA acronym. The Society’s diverse scientific interests helped to form this visual approach, ie deliberately avoiding reference to any particular field with a recognisable visual. The intention was to provide a current day sensibility regarding identity design and construction, in combination with more traditional styling for a long established scientific body. To aid this desire, a modern serif was chosen as the primary font and a secondary sans serif for the tagline versions. These fonts were chosen as a combination for their ability to convey this future/past feel.
The icon structure has the added effect of allowing the reading of ‘RS’ & ‘SA’ in either direction, and utilises the Society’s formation date within the design, as it adds historical weight and relevance, plus is also a small visual indicator regarding who and what the RSSA represents.
Designer: rylee - Submitted: 12/25/2011 • Featured: 12/25/2011
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