"Frischlich" is a German brand, with the word "Frisch" meaning "fresh" and "lich" in German is an ending for adjectives, "glücklich" = happy or "herrlich" = great. The company delivers fresh produce, meats and cheeses and more to your doorstep, tailored to your family size.
This is a totally fictional company that I refer to as "a boutique doughnut studio." I envision it as a trendy, metropolitan bakery that allows customers to glaze and decorate their own unique doughnuts. I wanted this to look really tactile, gooey, and sweet - like you really want to take a bite. Type for "glaze" is custom, and reflects the roundness of a doughnut. Click here to view my Flickr stream for full design rationale and additional images.