Designer: boldflowerFredericia (a danish municipality) is about to rethink the way to organize a municipality. All departments have to work together in one dynamic unit. The tree "F" stands for Fredericia Forming the Future and symbolise one unit and working hands.
This is one of four log concepts that i designed and developed for a client. Their business is brand protection so the concepts had to be crystal. This logo didn't get picked as its visual associations did not relate to the corporate values of the client. I may recycle it as a personal brand id but still the visual elements has no relation to the name of my business "atoms". Thanks