Designer: Tim SmithThe Potion Lady is a Melbourne based Australian Bush Flower Essence practitioner. The brand needed to be quirky, mystical and magical. The client wanted to create a character that would become the 'face' of the company so it had to have personality as well as portray the emotive nature of the business.
The Inkgeek logo utilizes a minimal and flat design. A typographic G is featured in the shape of a droplet of ink.
