Yuuhakkan Dojo, which means "cross swords among friends," is a group of friends who meet regularly to practice Kendo. With the opening up this community to new members, it became necessary to create an image to represent them. The artistic design was entirely based on Japanese heraldry, through the use of pre-established concepts (friends + cross swords) in a unique way called Kamon (crest Japanese). The helmets Kendo in continuous circle represents the never-ending friendship through martial art. In the center, in a very delicate way, there is a flower formed from the touch of the tips of bamboo swords used in training. However, the logo has several flowers of different ways. They also represent the monentos only experienced by the group.
Susy’s Bakery ® is a premium quality bakery and food retail space founded and established by Azucena Romero Camarena since 1976 in Guadalajara, Mexico. The corporate identity is directly derived from the profile of the company: a small business which bakes signature gourmet cookies, cakes, cupcakes, pies, and choux, priding itself of having the best homemade touch of the region. Susy's Bakery’s packaging is quite simple and very easy to apply; we use parchment paper to wrap the different products, which is printed with a pattern of pictograms specially designed for the brand. Circular stickers are also printed with pictograms to stick on laminated packaging; finally, when delivering the client their purchase we use recycled paper bags printed with different designs, each made for small bags and for larger bags.