Designer: Raja SandhuThe vending machine company Candy Solutions required a bright, bold and playful logo to reach its consumers and to stand out from competitors. The "CS" symbol was created through an experimental process of drawing with striped toothpaste before being digitally rendered to resemble rock candy. Red and yellow were used dominantly within the design as they have been linked to the stimulation of appetite - important in the impulse purchasing of food.
The Potion Lady is a Melbourne based Australian Bush Flower Essence practitioner. The brand needed to be quirky, mystical and magical. The client wanted to create a character that would become the 'face' of the company so it had to have personality as well as portray the emotive nature of the business.