Bruce & Co is a Scottish private bank with a solid reputation of having good foresight and future planning. The lion marque derives from Scotland's oldest clan- the Bruce Clan, with the motto 'fuimus' (we have seen).
Inspired by Super Heroes and Greek Legend, Urban Jungle designed the Guardian identity. Integrating the “G” of the product’s name into a Captain American-esque shield, and using a charcoal colour treatment on a bold stylized version of the Gotham typeface, the identity blends a vivid colour palette of pink and purple, giving the identity strength and modernity.
Developed for a speech therapist & vocal coach based in UAE, I have developed both a Latin & Arabic typographic solution (see variations). Concept here is 'fun with pitch' - the green swirl represents travelling soundwaves, the yellow bar represents the golden note (or perfect pitch) with the blue bars representing the plus/minus discrepancy, so it’s about precision. There is also an implied smiley face, can you see it?