Guardian Surgical

Inspired by Super Heroes and Greek Legend, Urban Jungle designed the Guardian identity. Integrating the “G” of the product’s name into a Captain American-esque shield, and using a charcoal colour treatment on a bold stylized version of the Gotham typeface, the identity blends a vivid colour palette of pink and purple, giving the identity strength and modernity. Designer: urbanjungle
Submitted: 01/29/2013 • Featured: 01/29/2013
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