Designer: LogoflowWeb Play Media is a small design, code, and print studio just outside of Toronto, Ontario, Canada. They have been in business for 11 years now and we have just re-done the logo.
CST is a training company. Symbolism of a chess knight is central to CSTs strategy. It exemplifies dynamism and initiative. Basing on these qualities and the target group in part the automotive branch I have referred in the lettering and composition to the aesthetics of sport cars emblems. Over the course of many sketches, I have created a convincing, minimalistic silhouette. Rendered as negative space against a chess square, it creates a bold, cohesive and legible mark.
