Designer: BrandKingDesigner: Denis Aristov Client: Ural Investment Agency Industry: Housing Estate Keywords: housing estate, development, building, apartment, silhouette, Napoleon, Bonaparte, black and white
CST is a training company. Symbolism of a chess knight is central to CSTs strategy. It exemplifies dynamism and initiative. Basing on these qualities and the target group in part the automotive branch I have referred in the lettering and composition to the aesthetics of sport cars emblems. Over the course of many sketches, I have created a convincing, minimalistic silhouette. Rendered as negative space against a chess square, it creates a bold, cohesive and legible mark.