Designer: CronoBrand Brothers helps Archgéo, a consulting and engineering office in archeology and cultural heritage in its full rebranding. Using a minimalist but meaningful graphic, the new identity emphasizes the economic aspect (the tower), the French culture (the hexagon), and notions of quality and sophistication with the font created for the occasion.
Developed for a speech therapist & vocal coach based in UAE, I have developed both a Latin & Arabic typographic solution (see variations). Concept here is 'fun with pitch' - the green swirl represents travelling soundwaves, the yellow bar represents the golden note (or perfect pitch) with the blue bars representing the plus/minus discrepancy, so it’s about precision. There is also an implied smiley face, can you see it?
