Designer: Freicha custom typography work rejected by the client who insisted on doing a logo with calibri font and a black box behind it :|
GMC Software Technology develops innovative software solutions for personalized customer communications. Their market is fundamentally changing from print communication to multi-channel output on eletronic devices. In order to meet the new market trends, the swiss-based company is introducing a new solution named «Inspire» . The logo with the swinging, colorful stripes was designed to express how the software solution creates powerful customer contacts, delivering personlised messages on multiple channels.