Iguacu Optical Lens

"Iguaçu is the second biggest distributor of optical product of the South of Brasil and they were searching for the repositioning of their brand. We worked with a new communication aiming at the values of the company, which is about commitment and responsability.” Designer: Trioco Graphic Design
Submitted: 09/08/2014 • Featured: 11/09/2014
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Triocom Graphic Design

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logo designed for a discourse & filmclub organised by the ELTE College for Advanced Studies in Social Sciences, Budapest
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Developed for a series of self-enrichment events entitled "Choose Love," this logotype was created to be instantly recognizable, whimsical, and inspirational. By stacking the eventʼs name and carefully editing key letterforms to maintain legibility, a heart appears to connect the words ‘choose’ and ‘love,’ bringing emphasis to the eventʼs mission.
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© Keith Kitz, All rights reserved.

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