Designer: YanaMakarevichhttps://www.behance.net/gallery/25749813/J-U-L-I-A-S-E-N-N This brand has a strategic objective to communicate through a set of visual signs a Co-creation business related to womenswear. Generating products for a style of fun, dynamic and haunting woman expressing sensuality and want to look different market trends daily. Thus transmitting mystical light, magic and freshness. "For all women looking surprised and feel unique."
For a Marketing/PR Company. The concept behind the mark is based on the age-old alchemic practice of attempting to artificially mass produce gold by way of fusion/synthesis with other elements. Since gold has only one stable isotope (the element Au) a massive chemical reaction would need to occur to generate this isotope. There is only x3 active protons difference between Lead & Gold. They're 'chemically' different...reaction to solvents, melting temp, etc...but, if you were to extract those x3 protons from lead theoretically, you would have gold. Things like American Idol employ this 'extraction' tactic...slowly removing the unnecessary protons (contestants) till they have their 'golden result' - a season winner.
