Designer: Mihai RageaUrban Jungle was hired to develop Liv’s brand strategy, including its tagline and brand story. After clarifying its vision and defining its mission, values, personality, promise, experience, Urban Jungle then crafted the new corporate identity for the firm. The new look is simple, bold, and contemporary. It captures the essence of the firm’s fun and friendly personality while communicating its promise to help Edmontonians love where they live.
Developed for a speech therapist & vocal coach based in UAE, I have developed both a Latin & Arabic typographic solution (see variations). Concept here is 'fun with pitch' - the green swirl represents travelling soundwaves, the yellow bar represents the golden note (or perfect pitch) with the blue bars representing the plus/minus discrepancy, so it’s about precision. There is also an implied smiley face, can you see it?