Tan logos (10)
This logo is for a completely fictitious fish market.
The idea came to me when I discovered that it was possible to achieve a fish shape in the negative space within the bowl of the number 5. Dubbing my hypothetical company Pier 5 Fish Market, I created this illustrative mark in the hopes of really capturing the spirit of the nautical and maritime aesthetic. Type is custom for "Pier" and also the number 5, which is hand-rendered to look like it was painted on a wooden sign with a very wide, worn-out, thick-bristled brush. While it was important for the fish to show in negative space, it needed to look like a seemingly happenstance result of logical, real-world brush strokes. This is the minimal, alternate version of this logo.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
1Jul-04-13
Unused proposal for an education-based initiative to reconnect with participants of a 50 year-old national survey of high school student aptitude in math, reasoning, and language. The current initiative aims to share these participants' stories from the past 50 years, and the collected data could be used in a variety of academic, economic, sociological, and health-related ways.
This mark is steeped in uplifting, motivational symbolism. It's constructed such that it could represent two hands clasped, two birds in flight, or even one hand cradling or releasing a bird. The hand-drawn line quality, typography, and offset color evoke a nostalgic '60s feel. Unused proposal.
1Jun-18-13
Redesign of the church's old logo in a stylized, illustrative manner, making it more welcoming, contemporary, friendly, casual, & upbeat. Client specified a rendering of the church’s architectural arch and cross in the perspective in this photo, and required an emphasis on the church's nickname, “First Pres."
Here, crisp, exacting vectors emphasize the architectural soundness of the church — a metaphor for the concept of faith as the solid foundation in one's life. This design makes use of hatching to add gradient dimensionality, enabling it to easily reduce down to 1-color. Colors are indicative of the building itself, including terracotta roof. Check my Flickr case study or Dribbble for more images, detail, and full design rationale.
2Feb-16-12
This logo is for a completely fictitious fish market.
The idea came to me when I discovered that it was possible to achieve a fish shape in the negative space within the bowl of the number 5. Dubbing my hypothetical company Pier 5 Fish Market, I created this very maximalist and illustrative mark in the hopes of really capturing the spirit of the nautical and maritime aesthetic. Type is custom for "Pier" and also the number 5, which is hand-rendered to look like it was painted on a wooden sign with a very wide, worn-out, thick-bristled brush. While it was important for the fish to show in negative space, it needed to look like a seemingly happenstance result of logical, real-world brush strokes. In the full lockup, the addition of the life preserver takes less emphasis off this gimmick, allowing one to slowly discover the fish.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
0Oct-08-11
A profile of a lion with surrounding space forming an 'L'
4Sep-25-11
This fictitious company logo is the result of happenstance typographic exploration. I was playing around with H and I letterforms set in Platelet, and, after placing the I within the H, I noticed that it started to look like a dog face. After some modification, and with the addition of a curved P for an extended dog tongue, the resulting typographic illustration spelled "HIP." I thought it would be fun to name this fictitious company Hip Pups, which could be a shop that sells high-end dog accessories. The Registered symbol is integrated creatively into the mark by spelling "RUFF!"
0Sep-15-11
This is a totally fictional company that I refer to as "a boutique doughnut studio." I envision it as a trendy, metropolitan bakery that allows customers to glaze and decorate their own unique doughnuts. I wanted this to look really tactile, gooey, and sweet - like you really want to take a bite. Type for "glaze" is custom, and reflects the roundness of a doughnut. Click here to view my Flickr stream for full design rationale and additional images.
5Sep-15-11