Hello Venture is an organisation that brings start-up communities together and creates spaces for entrepreneurs to learn and work. In this case, the brand identity that we created focuses on the letter H with an arrow inside to symbolise the progressive growing of the new enterprises. The H is flying up. The logotype is set in lowercase letters to emphasise the company’s humble and friendly approach. The colour scheme represents security and confidence. The result is a minimalist identity with customised typeface and flexible print material.