Urban Jungle developed a simple and stylish corporate identity that was initiated by distilling the firm’s name to simply Sharek&Co. From there, the wordmark and colour palate were created. The updated identity is contemporary yet classic, professional yet relaxed, it’s personable and balanced—just like the firm and its staff.

Many don’t realize that each typeface we encounter in our day-to-day lives is a result of a very intricate creative process, that requires considerable effort on the part of it’s designer. Yet, the hallmark of any great typeface is humbleness: when you aren’t even aware of it while reading, then it’s good. That is the conflict I wish to resolve by raising awareness of the world of typography. I wish to pay my respect to the great masters by capturing their likeness in a series of portraits, composed of the very typefaces they brought into existence. Please take a moment to absorb these images and realize: in any great typeface, each and every letter is born of hours of care and effort, to people who really love their craft. László Sándor