Logo proposal for a pharmacy. Logo shows simplified mortar with a pestle. What do you think about the concept?
Logo for University Pharmacy. Letters A (for Apteka - means pharmacy in polish) and U (for University) creates an icon of a pill. The cross in upper right means medical connection of the icon but also express high quality of service by association with letter A. In result: A plus.
PROJECT Panax Pharma is Czech based distributor of medicines and pharmaceuticals. I was asked to create simple and distinctive visual identity including logo manual and stationery. CONCEPT The logo contains stylized illustration of medicine mortar - traditional tool used for pharmaceuticals production and processing. The mark is reflecting susceptible and responsive approach of company through subtle rounded stylization and refined execution of it's design. Negative space used in illustration of the mortar also inspires emotions of preservation and processing content from out. Finally Optima typeface with turquoise and silver color palette completes company corporate identity design basics.